In September 2018 Masimong Agri Investments concluded the deal to acquire 15% (with the option to increase its holding to 25%) in Southern Cross Investment Holdings (SCIH) as part of our agriculture investment strategy.
With a focus on primary agricultural enterprises, SCIH identifies and invests in independent farming operations; to date, those with a specific focus on table grapes, dates and most recently, pome fruit industries.
Some of its flagship enterprises include Southern Farms, Eve Brand Farms and Trawal Fresh Fruit Company. Understanding that a direct route to market is key to its success, SCIH is the major shareholder in Southern Cross Marketing & Management, which…
- Positions itself as South Africa’s leading grower- exporter in the table grape and date industries
- Develops and maintains internationally recognised premium brands, which are backed by globally competitive farming and marketing practices
- Enables like-minded producers to benefit from the established relationships and decades of experience as grower-exporters – ultimately ensuring the delivery of the finest quality fresh produce directly to customers around the world
