In September 2018 Masimong Agri Investments concluded the deal to acquire 15% (with the option to increase its holding to 25%) in Southern Cross Investment Holdings (SCIH) as part of our agriculture investment strategy.

With a focus on primary agricultural enterprises, SCIH identifies and invests in independent farming operations; to date, those with a specific focus on table grapes, dates and most recently, pome fruit industries.

Some of its flagship enterprises include Southern Farms, Eve Brand Farms and Trawal Fresh Fruit Company. Understanding that a direct route to market is key to its success, SCIH is the major shareholder in Southern Cross Marketing & Management, which…

  • Positions itself as South Africa’s leading grower- exporter in the table grape and date industries
  • Develops and maintains internationally recognised premium brands, which are backed by globally competitive farming and marketing practices
  • Enables like-minded producers to benefit from the established relationships and decades of experience as grower-exporters – ultimately ensuring the delivery of the finest quality fresh produce directly to customers around the world

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